Sunday, 27 June 2010

Car One - Inheritance

Advertising Agency:LEO BURNETT ARGENTINA Buenos Aires, ARGENTINA
Creative Credits
Chief Creative Officer:Seto Olivieri/Pablo Capara
Creative Director:Luis Sanchez Zinny/Carmelo Maselli
Copywriter:Luis Sanchez Zinny
Agency Producer:Federico Puricelli/Francisco Tanto
Advertiser's Supervisor:Daniel Ferro
Account Supervisor:Hernan Cuñado
Production Company:ARGENTINACINE Buenos Aires, ARGENTINA
Director:Augusto Gimenez Zapiola
Producer:Nano Tidone/Marcos Landajo
Editor:Agustin Devitorio
Art Director:Carmelo Maselli
Post Production:Aldo Ferrari
Brief Explanation:
A man is about to get into his car before his mother calls his mbile phone. They discuss his millionaire uncles' state of health, deciding whether they will receive any inheritance. As they weigh up their chances of being rich the motor car transforms into different cars from modern and luxury to cheap and old.

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