The challenge: Nintendo asked us to come up with an indoor promotion for Nintendo DSi Brain Teasers. The problem: in shopping malls prior to Christmas. And as we all know, they are a madhouse of noise and confusion at this time. So, how do we get anyone’s attention in there?
The idea: In every shopping mall there is a place where we can have people for our very own. A place that over 40% of shoppers visit at least once during their shop. A place that is just perfect for our promotion: the customer toilet. We transformed this place into one big brain teaser. And turned it into an experience space. Leaflets with a 10% discount offer on all Nintendo Brain Teasers encouraged shoppers to go straight to the retailer in the shopping mall.
Advertising Agency: Ogilvy&Mather, Frankfurt, Germany
Art Director: Daniel Schweinzer
Copywriter: Marcus Pfeiffer
Η σειρά της old spice έχει εμπνεύσει αρκετά tvc/viral. Να ένα ωραίο:
Stephen Jones: Lead / Co-writer
Scott Winn: Co-writer / Director of Photography http://www.scottdavidwinn.com
Derek Bodily: Co-writer / Special FX
Jacob Fenn: 1st AC / Editor http://www.fennworld.com
Eric Johnson: Sound Design
Jonathan Adamson: Special FX
Olivia Gallegos: Production Coordinator
Raven Alard: 1st AD
Kiffen Schultz: Book Cart Boy / Special FX
Jared McPhillen: Special FX
Matt Brown: Production Assistant
Mike Hill: Unit Manager
Chris Garcia: Project Manager http://www.bioslash.com
ΚΑΤΑΠΛΗΚΤΙΚΟ και απόλυτα αληθινό. Ιδίως στην Ελλάδα.
The ideas is to play with all the jargons advertising agencies love to use. Words like viral, buzz and insight, that fill presentations but have lost their meaning over time. With that in mind, we've sent our prospects this Jargon Bingo with the following challenge: take the card to the next meeting with your agency and call us if you fill a line in the first 5 minutes or get a "bingo!" by the end of the meeting.
Advertising Agency: Torke, Portugal
Advertising Agency: Grey, Barcelona, Spain
Art Directors: Jose Miguel Tortajada, Oscar Amodia, Dani Páez
Copywriters: Jürgen Krieger, Joan Mas, Luke Sholer
Photographer: Gonzalo Puertas
Illustrators: Diogo Dutra, Malen Feliz
Advertising Agency: BBDO, Jakarta, Indonesia
Executive Creative Director: Didit Indra
Creative Director: Didit Indra
Art Director: Herwindo
Copywriters: Eddie Nurcahyo, Awaluddin Rusdiansyah
Illustrator: Budi Sumanto, Milan
Photographer: Roy Genggam
Published: July 2009
Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Director: Margarita Buksnaityte
Copywriter: Vilius Gostevicius
Published: June 2010
Advertising Agency: BETC Eurorscg, Paris, France
Creative Director: Stéphane Xiberras
Copywriter: Benjamin Sanial
Art Director: Raphael Halin
Art buyer: Victoria Vingtdeux
Photography: Cedric Delsaux
Advertising Agency: AMV BBDO, London, UK
Creative Directors: Mike Hannett, Dave Buchanan
Art Director: Pete Davies
Copywriter: Adam Rimmer
Designer: Neil Craddock
Helping business turn the corner
It's important to remain upbeat in a downturn. It's a chance to re-evaluate, reinvigorate and even thrive. At Barclays Corporate, we're helping thousands of businesses prepare for a brighter future.
Advertising Agency: BBH, London, UK
Art Director: Andy Clough
Copywriter: Richard McGrann
Illustrator: Dermot Flynn, ICE9Studio
Typographers: Christopher Chapman, Dominic Grant
What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York?
For just a buck, during World Water Week (March 22-29), New Yorkers in the Union Square Park area were able to enjoy the benefits of DIRTY WATER. It was available in a wide variety of choices like MALARIA, CHOLERA or even TYPHOID DIRTY WATER -- and currently has 900 million consumers. Over 4,200 children die of water related diseases every day and millions of people around the world lack access to clean water resources.
New Yorkers were startled to find YELLOW FEVER or HEPATITIS DIRTY WATER bottles. They looked at the vending machine in disgust. Though no one drank Dirty Water,many did donate to the cause. This idea of "selling" dirty water was inspired by UNICEF's promise that every dollar donated would provide safe drinking water to 40 children for a day.
This eye-opening DIRTY WATER initiative from Casanova Pendrill New York, goes beyond collecting funds for UNICEF in a unique active street effort. The goal was to shock the media and the public with this alarming issue.
The campaign is currently active since people can continue donating online at tapproject.org or via text message. Text TAP or AGUA to UNICEF (864233) to make a $5 donation.
This effort is part of a much bigger pro-bono Spanish/English campaign that Casanova Pendrill executed within UNICEF´s Tapproject.org. This is first time the campaign expands to Multicultural. Casanova has managed to secure half a million dollars in donated media and developed TV spots, Radio, Outdoor, web banners and outdoor events.
Αυτό το πείραμα έγινε στο Γιοχάνεσμπουργκ. Φοβάμαι ότι θα μπορούσε να γίνει σε οποιαδήποτε γειτονιά της Αθήνας με το ίδιο ακριβώς θλιβερό αποτέλεσμα.
Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Director: Fran Lukin
Art Directors: Renier Zandberg, Robyn Bergmann
Copywriters: Taryn Scher, Catherine Conradie
Director: Jonty Fine
Advertising Agency: McCann Erickson, NY, USA
CCO: Joyce King Thomas
Group CD: Vann Graves
Copywriter: Kate Lummus
Producer: Jonathan Shipman
Prod Co: Bob Industries, Santa Monica
Director: Harry Cocciolo
DP: Stefan Czapsky
EPs: TK Knowles, John O'Grady, Chuck Ryant
Editorial Co: Final Cut NY
Editor: Stephane Dumonceau
Post/Effects Co: Absolute Post
Lead VFX Artists: James "Krispy" Cornwell, Aniello Zampella
VFX Artist: Krissy Nordella
EP: Sally Heath
Producer: Nirad "Bugs" Russell
The Power of Ideas campaign is an effort to get businessmen across India, who have entrepreneurial ideas to pitch them to a panel of judges who will in turn decide whether they are worth developing. The campaign is being done as a collaborative project between the Times Of India Group's Economic Times paper, the Govt. Of India, Department of Science and Technology and IIM (Indian Institute of Management) Ahmadabad.
The brief for the ad was to excite and enthrall a viewer who might be relevant to he above-mentioned cause. The characters in the ad have an air of grit and determination to them, the will to break barriers and achieve their dreams. As the voice over plays out, different faces are seen mouthing the words, as the copy can be said to be all their desires and dreams paraphrased into one statement.
Furthermore, we have used distinctive & abstract imagery to act as metaphors for the conditions that the characters in the film describe to the viewer, and the overall statement that the film makes.
Client: Economic Times
Agency: Mudra DDB Group, India
Production Company: Via Us Productions
Director: Razneesh Ghai
Creatives:
Prithvi Luthra (Producer)
Dhruv Ghanekar (Music + Sound Production)
Country: India
Client: CANAL+
Agency: BETC Euro RSCG, Paris
Production Company: Park Pictures
Director: The Glue Society
Creatives:
Stephanie Xiberras (Creative Director)
Raphael Halin, (Art Director)
Jackie Kelman (Executive Producer)
Erin Wile (Producer)
Fabrice Brovelli (Agency Producer)
Carlos Arias (Editor)
Country: France
Πιθανότατα όλοι έχετε ακούσει για το χταπόδι που επιλέγει πάντα την ομάδα που κερδίζει στους αγώνες του μουντιάλ. Εδώ προφανώς επιλέγει την Pepsi από την Coke. Εξαιρετικά γρήγορη αντίδραση από τη BBDO που εκμεταλλεύτηκε τη φήμη του χταποδιού.
Να τυπώσουμε τη μικρότερη μπροσούρα στον κόσμο? Και πως θα δείξουμε όλα τα facilities που έχουμε? Είστε τρελοί? (θα έλεγε το marketing σε μια ελληνική εταιρία)...
Insights, Strategy and the Idea: For years The University of Aarhus had experienced a decline of students at the nature science studies. Our brief was to make more college students choose to study nature sciences after ending college. We specially designed a campaign for every study direction. For the study of Molecular Biology (the study of biology at a molecular level) we built our campaign around a basic insight that concerned all the students at Molecular Biology. Since they had always been interested in studying very small objects, they all owned a microscope at home or they frequently used the microscopes placed in the physics/chemistry room at college.
Creative Execution: We created a brochure so small that it was only possible to read the text through a microscope. The brochure measured only 5 mm x 10 mm and the text was specially printed with an incredible point size of only 0.4. The brochure informing about the molecular studies at Aarhus University - was handed out to students at all major colleges.
Results and Effectiveness: The brochure immediatly became a collector's item at college and was a major subject on the students Facebook college groups. But most importantly, the University of Aarhus experienced a 67% increase of applications for the Molecular Biology and other nature science studies. Their most successful campaign ever.
Advertising Agency: Uncle Grey, Århus, Denmark
Creative Directors: Michael Paterson, Jesper Hansen
Art Directors: Morten Killerich, Jakob Nusbaum
Account Manager: Jesper Kortegaar
“Grimm Brothers Brewhouse is a craft brew startup in Loveland, Colorado. Each Grimm Brothers brew features a different scene from the famous folktales — but with a twist! (to keep it adult because it is beer after all) Example: Little Red Cap has an axe hidden behind her back, making her more dangerous than the wolf, and Snow Drop doesn’t look so “pure” while she’s enjoying an apple. Currently they are only selling draft to restaurants, but plan to begin bottling next year. These designs will also be incorporated into the tap handles.”
Η καταπληκτική σειρά της Tom Tom για τα GPS της με φωνές ηρώων του Star Wars συνεχίζεται με τον master Yoda. Όσοι δεν έχουν δει το πρώτο με τον Darth Vader ας πατήσουν εδώ.
Οι DUS Architects είναι ένα ολλανδικό αρχιτεκτονικό γραφείο που φτιάχνει urban interventions και προτείνει τρόπους πουβελτιώνουν τον αστικό χώρο. Εδώ έχουμε 2 projects: Το πρώτο είναι ένα pop-up bar από ομπρέλες, όπου έγινε ένα πάρτυ και το δεύτερο ονόματι Unlimited Urban Woods είναι μια κατασκευή με ένα μονο δέντρο που αντανακλάται από καθρέφτες δημιουργώντας την ψευδαίσθηση ενός δάσου χωρίς τελειωμό.
Advertising Agency: Wieden + Kennedy, Portland, USA
Creative Director: Jason Bagley, Eric Baldwin
Copywriter: Eric Kallman, Craig Allen
Art Director: Craig Allen, Eric Kallman
Producer: Lindsay Reed
Executive Creative Director: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Pete Vitale
Director of Photgraphy: Neil Shapiro
Editorial Company: Rock Paper Scissors
When we pollute the sea, we pollute for a long time.
Help us to keep the ocean clean.
Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Directors: Guillaume Auboyneau, Cedric Quissola
Photographer: Laziz Hamani
Model Maker: Alain Roussel
Retouching: Sparklink / Pierrick Guen
Art Buyer: Claire Nicaise
Published: July 2010
Client: Actavis Indonesia
Agency: Publicis Jakarta
Creatives:
Randy Rinaldi (Executive Creative Director)
Roy Sagala (Creative Director)
Yohannes Chayadi / Eddu Enoary / Randy Rinaldi (Art Director)
Dono Yuniarto / Roy Sagala (Copywriter)
Ungky Widyoastono (Agency Producer)
Yohannes Chayadi (Typographer)
Iwana Frederika (Senior Account Director)
Country:Indonesia
