The Power of Ideas campaign is an effort to get businessmen across India, who have entrepreneurial ideas to pitch them to a panel of judges who will in turn decide whether they are worth developing. The campaign is being done as a collaborative project between the Times Of India Group's Economic Times paper, the Govt. Of India, Department of Science and Technology and IIM (Indian Institute of Management) Ahmadabad.
The brief for the ad was to excite and enthrall a viewer who might be relevant to he above-mentioned cause. The characters in the ad have an air of grit and determination to them, the will to break barriers and achieve their dreams. As the voice over plays out, different faces are seen mouthing the words, as the copy can be said to be all their desires and dreams paraphrased into one statement.
Furthermore, we have used distinctive & abstract imagery to act as metaphors for the conditions that the characters in the film describe to the viewer, and the overall statement that the film makes.
Client: Economic Times
Agency: Mudra DDB Group, India
Production Company: Via Us Productions
Director: Razneesh Ghai
Creatives:
Prithvi Luthra (Producer)
Dhruv Ghanekar (Music + Sound Production)
Country: India
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