The ordinary fluorescent lamps in City Lights were replaced by blacklight lamps which became a vital part of the idea. In the dark, not only the image became visible to the spectator, the blacklight also created an unusual and unexpected side-effect – dirt such as fluff, dust, lint and animal hair became visible on people’s clothes. The big Scotch-Brite Lint Roller in the foreground reminds us that there’s a simple and effective solution. A clever idea, which makes advertising come alive.
Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Chief Creative Officer: Per Pedersen
Art Director: Alexander Hermann
Copywriter: Sascha Dreschinski
Photographer: Eric Remann
Production: Peter Engel, Mathias Renner
Published: April, 2010
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