The Mimi Foundation: Puzzle Portait

The Mimi Foundation is offering cancer sufferers free beauty treatment and psychological aftercare. lts objective: to help patients rebuild their image so as to better cope with their cancer condition. In order to heighten public awareness, the Foundation has created a number of interactive posters in which the faoe of a cancer patient has been cut into puzzle-like squares that passersby can move about to rebuild the face – exactly as the Foundation does.

Advertising Agency: Leo Burnett, Paris, France
Executive Creative Director: Guillaume-Ulrich Chifflot
Head of Art: Claire Sougy
Copywriter: Hadi Hassan Helou
Art Director: Jérôme Gonfond
Photographer: Romina Shama