Google Zeitgeist 2011: Year In Review

Billions of Google searches made through 2011 are sorted out in this year's Zeitgeist.

Filigranes: Aaaah!, HaHaHa! Snif, WOW!

Advertising Agency: Air, Brussels, Belgium

Creative Directors: Grégory Ginterdaele, Marie-Laure Cliquennois

Art Director: Antoinette Ribas

Copywriter: Philippe Fass

Artist: Isaac Salazar

Photographer: Marc Paeps

Retouching: Yelle@livingroom.be

Graphic Designer: Clara Climent

Absolut Vodka: Absolut Purity

Since December 14th ABSOLUT Vodka has taken over one of Avenue de l’Opéra’s bus shelters in Paris, giving Parisians the chance to appreciate a poster of extreme purity. This unique poster, created from just one sheet of blank paper by artist Simon Schubert, embodies purity to the extreme. Portraying the limited edition multi-sided bottle released at the end of the year, this creation was made without ink or chlorine, on 100 % cellulose paper, and formed only from folds revealed by a play on light and shadows.

ABSOLUT PURITY a vision by Simon Schubert - Making of.mov from ABSOLUT on Vimeo.


Advertising Agency: TBWA\BEING, Paris, France
via

Pepsi: Numbers (12939)

3 friends looking at a billboard that reads 12939 and they just don't get it. Can you guess what it is before the end of the spot? Give it a try.




Advertising Agency: M&V, Valencia, Spain
Creative Director: Víctor Suñer & Marcs Pitarch
Copywriter: Víctor Suñer & Marcs Pitarch
Art Director: Inma Sales
Production Company: Vessmedia
Film Director: Víctor Suñer
Production Company Producer: Marcs Pitarch
Agency Producer: Miguel De Juan

MTV: Sex is no accident

Following the Cannes' award wining print campaign,  Grey Worldwide, Düsseldorf, produced the following spots for MTV.







And for those who missed the print campaign:

Advertising Agency:  Grey Worldwide, Düsseldorf, Germany
Chief Creative Officers: Andreas Henke, Sacha Reeb
Creative Directors: Moritz Grub, Regner Lotz
Copywriter: Janus Hansen
Art Directors: Alphons Conzen, Frederico Gasparian, Reto Oetterli
Producer: Dennis Eichner
Account Manager: Marco Koeditz
Production Company: Parasol Island
Producers: Meike Mueller, Sara Dadras, Jack Gregory-Donald
Director: Charles Bals
Sound Design / Arrangement: Jonathan Wulfes
Animation: Dino Figuera, Hiroaki Ando

The Single Lane Super Highway

The simplicity of this site it's what makes it great. The Single Lane Super Highway lets you draw a car and join the single lane highway. You can click on any car passing by and see how it was created. So, click on the following link and draw your own little car.

http://www.thesinglelanesuperhighway.com/

Blush-Berlin: Pardon Paris

A model dressed in Blush-Berlin's lingerie, walks in the streets of Paris. Excellent.



Advertising Agency: glow, Berlin, Germany
Director: Christian Aeby
Camera: Peter Meyer
Production: Glass Film
Music: Valeska Steiner

Schweppes: Cannibals

Funny and unexpected.



Advertising Agency: ACW Grey, Tel Aviv, Israel
Creative Director: Ida Markovits
Copywriter: Shani Gershi
Art Director: Itay Belfer
Production Company: Rabel Tel Aviv
Film Director: Keren Hochma
Production Company Producer: Jcs
Agency Producer: Rony Rotman/Meital Tzoref
Chief Creative Officer: Tal Riven

Associação da Luta Contra o Cancer (ALCC): Cat, Hulk, Storm, Wonder

Nice work from DDB Maputo, Mozambique for the Associação da Luta Contra o Cancer (ALCC), a non-profit organization promoting breast cancer awareness.
The copy reads: "Nobody's immune to breast cancer.
When we talk about breast cancer, there's no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor."

Advertising Agency: DDB, Maputo, Mozambique
Creative Directors: Anderson Lima, Zeca de Oliveira
Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos
Illustrator: Maísa Chaves
Graphic producers: Faruk Issufo, Mauro Mussagy
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael
Published: December 2011
via

Bund: Brown Bear, Gorilla, Grey Seal

Bund is a not-profit German organization. These ads perfectly demonstrate the issue of  animal extinction.

Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Florian Schwalme, Mathias Rebmann
Art Directors: Ksenia Slavcheva, René Gebhardt, Björn Kernspeckt
Account Managers: Christine Scharney, Susanne Kieck
Illustrator: Peppermill Berlin
Graphic Designer: Sebastian Frese
via

Audi: Passion leaves its mark again

Audi celebrates "El Clasico", the famous derby between Real Madrid and F.C. Barcelona with this incredible film. On December 10, the day of the big match, the spot will be aired in the middle of the match. Enjoy!



Agency: DDB Spain
Client: V.A.E.S.A - Audi Spain
Product: Sponsorship Real Madrid CF -- FC Barcelona
Executive Creative Director: Fernando Barbella
Creative Directors: Jaume Badia, Alejandro Arriagada
Art Directors: Silvia Cutillas, Aldo Ferreto
Copywriter: Javier Nuñez
Production Company: Monkey
Director: Blai Graell

Princesa: Saw, Train

Advertising Agency: Staff, Brazil
Creative Director: Paulo Castro
Art Director: Guilherme Cunha
Copywriter: Otto Pajunk
Head of Art: Bernardo Machado
Illustrator: MMJ Studio

Old Spice: MANta Claus

Isaiah Mustafa is back for Christmas and he promises to give gifts to 7 billion people. It seems that Wieden + Kennedy after experimenting with various characters, returned to Isaiah and they are launching a vast YouTube campaign. Will Isaiah succeed as a MANta Claus?

Watch the first spots here:










If you like to follow the campaign check  Old Spice's YouTube page.

Coca-Cola: Rivalry Wallet

Coca Cola believes in a better world. To prove it they left a wallet on the floor of Benfica's soccer club Megastore. Inside the wallet they planted a rival club's ticket and it was just a few days before the match. What do you think it happened? Actually, a surprising 95% returned the wallet and they got a ticket to the match as a reward.



Advertising Agency: O escritório, Portugal
Creative Director: Nuno Jerónimo
Executive Manager: Tiago Canas Mendes

Bayer Nazol: Smells of the World

Advertising Agency: BBDO, Moscow, Russia
Creative Directors: Luis Tauffer, Andres Vergara
Copywriters: Luis Tauffer, Christian Balivet
Art Directors: Luis Tauffer, Teco Cipriano
Illustrator: Teco Cipriano

Norte Beer: Photoblocker

This beer cooler can save your social life. Del Campo Nazca has found the perfect way to keep photos of your crazy nightlife away from social media.



Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Ariel Serkin
Creatives: Ezequiel De Luca, Nicolas Diaco
Accounts: Jaime Vidal, Manuela Sorzana
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Lucas Delenikas
Production Company: Landia
Director: Matias Moltrasio
Executive Producers: Andy Fogwill, Nico Cabuche
DP: Leo Hermo
Postproduction Company: Metrovision
Sound Designer: Elefante Rosagante
Music: Supercharango
Production: Martin Feigielman / Red Creek

How Content Goes Viral: Infographic

What are the types of viral content, why we share, how something becomes viral? The following infographic from ProBlogger explains a lot.

via digitalbuzzblog

Swiss Life: Life’s Turns In A Sentence

It's not a new idea but the copy is great.

Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo

Samsung Galaxy S II Vs Apple iPhone 4s : The next big thing

Go Samsung! I love how this video mocks Apple fanboys who waited for hours to get the "new" iPhone 4s. Samsung is taking a direct shot at Apple with this great spot and it's already going viral. Lines like "I could never get a Samsung, I’m creative.”, "Why would they be leaving when we are only nine hours away." and "Can I see it with my hands?" are like stabs. Once again, I have to say, go Samsung! I'm waiting for Apple's reply.

World of Warcraft: Chuck Norris

Chuck Norris rules. Even in WoW. Very funny.

Dukoral: Not a good time

You really don't want to be in this situation...



Advertising Agency: Torre Lazur McCann, Toronto, Canada

Mattel: Dinosaur, Car, Doll

This is so true.

Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Director: Henrique Mattos
Copywriter: Daguito Rodrigues
Illustrator: Nutslocomotyva
Photographer: Nutslocomotyva

www.trabajando.com: Toad, Hunter

“Let what you need find you.”

Advertising Agency: Fauna, Santiago, Chile
Chief Creative Officer: Víctor Manzano
Creative Directors: Diego Barrionuevo, Gregory Foweraker, Ricardo Gómez
Art Directors: Diego Barrionuevo, Gregory Foweraker, Juanma Godoy, Felipe Fuentes
Copywriter: Ricardo Gómez
Photographer: Rolo Castro
via

BGH: Quick Chef Music

The dialogue between the agency and the client is funny and so true. We've all been there. But at least this client trusted his agency and agreed to modify his product to meet the agency's crazy idea.



Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Diego Medvedocky, Ignacio Ferioli
Creatives: Guilherme Souza, Breno Costa
Producer: Camilo Rojas
Agency Producers: Adrian Aspani, Lucila D’Amico
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Microwave product development: Marcelo Da Torre / Creavis
Production Company: Pank
Directors: Pablo Fusco, Juan Chappa
Executive Producer: Lucas Urquiza
Photography Director: Federico Cantini
Post Production Company: La Sociedad Post
Music: Diego Grimblat
Advertiser's Supervisors: Ezequiel Devoto, Viviana Insaurralde

Argentina New Cinema 2011: Office, Job

I love Argentinian films.

Advertising Agency: Conill Saatchi & Saatchi, USA
Chief Creative Officer Pablo Buffagni
Creative Director: Mario Granatur
Copywriters: Federico Durán, Hernán Ibáñez, Pablo Buffagni
Art Directors: Federico Durán, Hernán Ibañez
Director of Production: Lourdes Caballero
Production House: Parana Films
Director: Ex Maquina
D.P.: Sacha Riviere
Production Coordinator: Laura Castro
Sound: Tono Studios

Fiat: Churchill, Darwin, Julius Caesar, Mother Teresa, Martin Luther King, Salvador Dali

Advertising Agency: Leo Burnett Tailor Made, Brazil

Creative Director: Marcelo Reis
Art Director: Murilo Melo
Copywriter: Julio D’Alfonso
Illustration: Mário Niveo
Account Managers: Cíntia Mourão, Raphael Pinho, Daniela Ferreira, Eduardo Crepaldi
Planning: Marcello Magalhães, Tiago Lara
Media Managers: Fernando Sales, Daniela Franco, Leonardo Gomes, Thais Galluci, Caio Lima
via

Lamborghini Aventador: The truth hurts

Great art direction.

Advertising Agency: Philipp und Keuntje GmbH, Hamburg, Germany
Creative Directors: Diether Kerner, Jan Krause
Art Director: Simon Jasper Philipp
Copywriter: Bea Kiwitt
Illustrator: Herr Müller
Published: September 2011
via

Timeline of Social Commerce: Infographic

Useful Social Media created the following infographic about Social Commerce. All major companies are into it and according to Mark Zuckerberg "Social commerce is the next area to really blow up." 2012 will be a very interesting year.

bigger file

The Meth Project: What do you know about Meth?

Darren Aronofsky is the director of the new anti-Meth campaign for the Meth Project.
If you are familiar with Aronofsky's work, you can understand how these spots address the problem of Meth users. The spots shows the real life of Meth users and urge people to ASK. Just ask. There is a brand new site, www.methproject.org that can help.

Deep End




ER



Desperate



Losing Control

credits
Agency: Organic, San Francisco
group creative director: Brad Mancuso
creative director: Urs Ross
director of production: Laurale Wunsch
art director: Tyler Warrender
copywriter: Fred Abercrombie

Filming
director: Darren Aronofsky via Wild Plum
director of photography: Darren Lew
make-up artist: Martina Kohl