Tuesday, 15 November 2011

The Meth Project: What do you know about Meth?

Darren Aronofsky is the director of the new anti-Meth campaign for the Meth Project.
If you are familiar with Aronofsky's work, you can understand how these spots address the problem of Meth users. The spots shows the real life of Meth users and urge people to ASK. Just ask. There is a brand new site, www.methproject.org that can help.

Deep End




ER



Desperate



Losing Control










credits
Agency: Organic, San Francisco
group creative director: Brad Mancuso
creative director: Urs Ross
director of production: Laurale Wunsch
art director: Tyler Warrender
copywriter: Fred Abercrombie

Filming
director: Darren Aronofsky via Wild Plum
director of photography: Darren Lew
make-up artist: Martina Kohl

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