Monday 24 January 2011

Audi A4: Robot

Audi's latest spot for the Spanish market builds on a metaphor to introduce the latest Audi A4.
A cute little robot stands with awe before a technologically advanced one as you are supposed to stand before an Audi A4. The song 'If I Only Had A Heart' from the classic movie "The Wizard of Oz" builds the perfect atmosphere.



Advertising Agency: DDB Barcelona
Client: V.A.E.S.A.
Product: Audi A4
Executive Creative Director: Alberto Astorga
Creative Directors: Alfredo Binefa, Jaume Badia, Alejandro Arriagada
Art Director: Jaume Badia
Copywriters: Alberto Astorga, Alfredo Binefa, Alejandro Arriagada
Production Company: Agosto
Director: Nacho Gayan

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