This is a very cool social experiment by KLM. It is called “KLM Surprise” and it is targeting people who check in via Foursquare or waiting to board the next flight and tweet about it. KLM's social campaign aimed to turn their clients' boredom into happiness. They formed a team of people researching passengers' social profiles to find out what they like, their destination, their personality if possible. Then KLM's people tracked these people down and gave them a surprise gift. And that's how you make a happy client who is ready to spread the word about your company.
Many Greek marketeers should watch this video in order to realise that you can do many things in a very short time. The benefits will definitely worth their while.
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