OgilvyOne Athens uploaded a few days ago on YouTube the case study for their successful Lacta Chocolate Facabook App. They have based the App on a simple insight where anyone could compare their loved one with a Lacta chocolate. So through this app you could create your own chocolate wrappers with you loved one name on it, pick a flavour and post it on your wall or make it your profile picture. The results were great. From a database of 87.000 users, Lacta's Facebook page rise to 230.000 friends.
Advertising company: OgilvyOne Athens
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