The 24h of Tremblant is a fun and festive event for the benefit of sick and at risk children. But once the cold night arrives, it feels a lot less festive. So Volkswagen found a way to warm things up with some words of encouragement for the participants.
Advertising Agency: Palm + Havas, Montréal, Canada
VP Creative: Pascal De Decker
Creative Director: Stuart Macmillan
Art Director: Steve Pépin
Copywriter: Mathieu Bouillon
Agency Producer: Lisa Arduini
Account Service: Marc Gagnier, Céline Chouéri, Claudianne Godin, Karine Day
Director: Kim Nguyen
Producer: Alex Sliman
Offline Editing: Shed
Colorisation: Vision Globale
Online Editing: Vision Globale
Music: Apollo Studios
Sound: Sonart
Published: January 2011
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