What's a social shoe? The answer is simple. A shoe that can post on Facebook and Twitter, put your picture on Flickr, grand you access to a vip bathroom and more.
A great project from Hyper Island for shoe brand WeSC and a social take on Nike+.
How does it work. A RFID (radio frequency identification) tag is placed in a shoe. The KarmaTech shoe, as it is called, can post updated on Facebbok and Twitter when it is placed on a special reader. Furthermore, it can reward the wearer with discounts at a coffee bar, entry to events, exclusive access and the list goes on and on. Check it out.
CREDITS
Kris Bengtson: Concept Lead, Strategy, Writer
Pier Madonia: Concept Lead, Strategy, Writer
Hampus Lemhag: Concept, Project Manager
Mikael Naslund: Concept, Design
Anna Andersson: Concept, Design
Bodil Gustavsson Fürst: Concept, Prototype
A great project from Hyper Island for shoe brand WeSC and a social take on Nike+.
How does it work. A RFID (radio frequency identification) tag is placed in a shoe. The KarmaTech shoe, as it is called, can post updated on Facebbok and Twitter when it is placed on a special reader. Furthermore, it can reward the wearer with discounts at a coffee bar, entry to events, exclusive access and the list goes on and on. Check it out.
CREDITS
Kris Bengtson: Concept Lead, Strategy, Writer
Pier Madonia: Concept Lead, Strategy, Writer
Hampus Lemhag: Concept, Project Manager
Mikael Naslund: Concept, Design
Anna Andersson: Concept, Design
Bodil Gustavsson Fürst: Concept, Prototype
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