Why buy lingerie from photos when you can purchase them from the body of a model and get yourself a striptease as a bonus?
Liaison Dangereuse is a German online lingerie shop. In order to increase sales on Valentine's day they ran a campaign where you could see models in lingerie, pick the one you want and watch the model takes it off.
Great idea and the results proves it: Lots of free media coverage, additional traffic of 155% on the website and 50% increase on sales during the promotion.
Striptease Shopping - Liaison Dangereuse from felipe cury on Vimeo.
Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Director: Felipe Cury
Copywriters: Augusto dos Anjos, Sebastian Wolf
Account Supervisors: Monika Klingenfuss, Denise Mancinone
Liaison Dangereuse is a German online lingerie shop. In order to increase sales on Valentine's day they ran a campaign where you could see models in lingerie, pick the one you want and watch the model takes it off.
Great idea and the results proves it: Lots of free media coverage, additional traffic of 155% on the website and 50% increase on sales during the promotion.
Striptease Shopping - Liaison Dangereuse from felipe cury on Vimeo.
Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Director: Felipe Cury
Copywriters: Augusto dos Anjos, Sebastian Wolf
Account Supervisors: Monika Klingenfuss, Denise Mancinone
No comments:
Post a Comment