Thursday, 24 March 2011

AIDES: Smutley

Smutley, an alley cat with nine lives to spare and promiscuous as hell, nails every species comes in its way.

This is the main character in the new campaign of AIDES, the French non-profit organization for AIDS prevention.

So, although Smutley comes with nine lives you come with just one. Use condoms.

Advertising agency: Goodby Silverstein & Partners

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