Monday, 18 April 2011

ASSS: Bring The Billboard To Life


Want a career in Public Health? Maybe the people who interacted with this great installation are already thinking of it.

A common poster in a bus shelter combined with an interactive mechanism with pressure sensors gave people the chance to bring somebody back to life by placing their hands on him. When someone did, the flat line on the electrocardiogram monitor start moving thus giving you the sense of saving a life.

Advertising Agency: lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Photography: Marc Couture

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