Thursday, 21 April 2011

Bar Aurora e Boteco Ferraz: Drunk Valet (a borrowed concept)

A very interesting experiment that showcases how superficial we all are. We won't let a drunk valet drive our car but we all drive drunk.

As it seems, Ogilvy circulates the idea within its network. In September 2008 they did the same experiment in India for MTV's Initiative Against Drunken Driving.

The original:

Original: OGILVY & MATHER, INDIA, Mumbai

Copy: Ogilvy, Brazil

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