Wednesday, 27 April 2011

Jack Daniel's Tennessee Honey: King bee

Jack Daniel’s Tennessee whiskey is releasing a honey-flavored variation.
And, the spokesperson is “King Bee.” A drunk bad-to-the-bone bee with a black motorcycle helmet that can pollinate flowers and explode logs on contact.

The campaign continues online on Facebook where you can watch 4 additional mini spots.

Advertising Agency: Arnold Worldwide, USA
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Art Directors: Jeremy Boland, Wade Devers, Allie Hughes
Copywriter: Peter Hughes
Agency Producers: Billy Near, Bill Goodell, Ben Ouellette
Group Account Director: Paul Nelson
Account Director: Nate Stewart
Account Manager: Shannon Coletti

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