Thursday, 21 April 2011

Sloggi: Found Camera

Another great viral campaign from Israel for Sloggi underwear.
Instead of making a catalogue they have created a Facebook page where they uploaded photos and videos of beautiful young models in their underwear from a so called lost camera they have found in an airport. The success was imminent. The photos were distributed from wall to wall, to blogs, to sites and so on and so forth.

Advertising Agency: Yehoshua TBWA, Israel
VPCreative: Edo Kariv
Creative Leader: Amit Stoler
Creative Director: Gil Goren
Copywriter: Alon Hadad
Art director: kobi Benwalid
VP Clients: Idit Rozenblum
VP Operation: Ofer Hajayov
Producer: Anat Harari
Supervisor: Hadas Gadish
Account Manager: Elinor Dan

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