A small budget is not a problem. Lack of ideas is the problem. Leo Burnett Madrid, had a very clever idea for the promotion of the new Fiat Punto Evo. The target group was the tech savy generation so they made an iPhone app that treats road signs like QR Codes. People used the app to capture the signs and get relative information on the features of the Punto Evo like the park assist from a parking sign or the breaking system from a stop sign.
To make the game more fun and appealing, hundreds of signs had hidden prizes and the first who discovered them, won the prize.
Agency: Leo Burnett Madrid
To make the game more fun and appealing, hundreds of signs had hidden prizes and the first who discovered them, won the prize.
Agency: Leo Burnett Madrid
No comments:
Post a Comment