This is a truly remarkable idea for Tesco (actually “Homeplus“ since their re-branding) in South Korea.
A virtual super market in a subway where you can buy products simply by scanning a QR code with your smartphone. The products are being delivered to your house as soon as you go back.
Advertising Agency: CHEIL WORLDWIDE Seoul, KOREA
Executive Creative Director: Joungrack Lee
Art Director: Youna Chung
Art Director: Youbin Bang
Art Director: Yeonjoo Lee
Copywriter: Misu Yi
Photographer: Skyteam
Illustrator: Sungmin Jee
Account Manager: Joowon Han
Creative Director: Youna Chung
Computer Graphic: Moon & Sun
A virtual super market in a subway where you can buy products simply by scanning a QR code with your smartphone. The products are being delivered to your house as soon as you go back.
The campaign just won Grand Prix in Media, and Gold Lions for Direct and Outdoor.
Advertising Agency: CHEIL WORLDWIDE Seoul, KOREA
Executive Creative Director: Joungrack Lee
Art Director: Youna Chung
Art Director: Youbin Bang
Art Director: Yeonjoo Lee
Copywriter: Misu Yi
Photographer: Skyteam
Illustrator: Sungmin Jee
Account Manager: Joowon Han
Creative Director: Youna Chung
Computer Graphic: Moon & Sun
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