Tuesday, 14 June 2011

Zonacitas.com: "Singles Finder" app

With this great app it will be difficult to stay single in Buenos Aires. Thanks to Ogilvy, Argentina and the "Singles Finder" app they have created for Zonacitas.com -the major Argentine portal to find the perfect date- you are now able to know exactly how many singles are on a bar, pubs, etc. before you enter.

Ogilvy, worked on the concept: “Love is out there. If we get organized, there’s plenty for all” and gave Argentinians a simple yet effective way to increase their chances. So, all you have to do if you are single, is to download the free smartphone app that gives you the exact amount of single prospects in each location, go in and get yourself a date.





Advertising Agency: Ogilvy, Argentina

Client: Dridco
Brand: Zonacitas.com
General Creative Director: Gaston Bigio
Ogilvy Interactive Director: Ramiro Dirube
General Creative Directors Interactive: Gastón Schaefer, Martín Garrocho
Digital Projects Director: Pablo Endler
Copywriter: Ignacio Jardon
Art Director: Diego Bertagni
Illustration: Diego Grandi
Developer: The App Master
Responsible for the client: Sebastián Gorín, Laura Rosenbaum

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