A game of hide and seek in the real and virtual world by Citroen UK for the promotion of the new DS4. The campaign "DS4SEEKERS". Players use their mobile phones to hide or seek virtual DS4s on Google Maps and Google Streetview and score points in order to win a real DS4. With each point you get one entry into the draw so the more points you get, the more chances you have of winning.
It's cool that you can play out on the streets, if you have the time of course and online if you don't. The game will run for two 10 day periods, with the second planned for September 2011.
Agency: OMD UK.
It's cool that you can play out on the streets, if you have the time of course and online if you don't. The game will run for two 10 day periods, with the second planned for September 2011.
Agency: OMD UK.
No comments:
Post a Comment