In this Nike Argentina spot, first aired last Sunday during the final of Copa America, one of the most watched sport events in Latin America, the 'voice of the stadium' delivers a rousing message to soccer players from the Boca Junior team.
Boca Junior is Argentina's biggest team and is sponsored by Nike, but has been struggling recently. The ad was filmed as the players attended a training session in the Bombonera stadium, taking them by surprise.
Agency: BBDO Argentina
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