Sunday, 21 August 2011

Volkswagen: BlueMotion Roulette

What a brilliant idea from Try. To communicate Volkswagen Golf BlueMotion's low fuel consumption they turned Norway's route E6 in a real time roulette challenging people to guess where the car will run out of fuel.

Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Markus Lind, Thorbjørn Ruud
Copywriters: Anders Holm, Petter Bryde, Sebastian Prestø, Eva Sannum
Flash: Knut Skåla, Emil Jonsson
Developer: Anders Stalheim Øfsdahl
Account managers: Ole Hustad, Morten Polmar
Project managers: Cecilie Fasbender, Cathrine Wennersten
Sound: Plan8
3D: Gimpville

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