A live bacteria growing billboard was used to promote the latest Steven Soderbergh's film "Contagion".
Warner Bros. Pictures Canada hired microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion -- an artistic interpretation of the spread of a virus as depicted in the film.
The public was invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM -- 2:00 PM. The first 50 people who arrived received passes to see "Contagion" in theatres and other themed prizes.
Warner Bros. Pictures Canada hired microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion -- an artistic interpretation of the spread of a virus as depicted in the film.
The public was invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM -- 2:00 PM. The first 50 people who arrived received passes to see "Contagion" in theatres and other themed prizes.
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