Fabio is long gone and easily forgotten. Here is the new Old Spice "Smell better than yourself" campaign from Wieden + Kennedy. So Old Spice tells us that we can smell like a faux ship captain fighting an octopus and pouring gold coins from our pockets. I'm waiting for the next spot of the campaign because this one doesn't convince me. Are we looking to another experiment like Fabio? What do you think?
Agency: Wieden + Kennedy
Agency: Wieden + Kennedy
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