Heineken: U-code

Heineken though of a new way to make people interact more easily in music festivals. They created U-codes -personalised QR codes- at the Heineken Open’er Music Festival. People could print their personal statement in a QR code and ware it so others could scan it and read it. A clever way to interact and connect with complete strangers. The success was imminent.



Agency: Leo Burnett Warsaw
Creative Director: Paweł Heinze
Copywriter: Anna Gadecka, Kamil Kowalczyk
Art Director: Yigit Unan, Nina Lupinska, Robert Chudzik
Account Manager: Jacek Pilachowski
Account Executive: Dominika Gowik
Photographer: Lukasz Murgrabia
Art Buyer: Monika Jaworska
Production Company: U-boot