Wednesday, 4 January 2012

Kleenex: Feel Good

Kleenex in Israel tracked down those who posted about their flu on their Facebook wall and send them a special Kleenex help kit. The results?
• 50 kits were sent—50 follow-up Facebook posts
• 650,000 impressions
• 1,800 interactions

Not bad for a tiny budget. Nice idea from Smoyz.

Advertising Agency: smoyz, Israel

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...