Kleenex in Israel tracked down those who posted about their flu on their Facebook wall and send them a special Kleenex help kit. The results?
• 50 kits were sent—50 follow-up Facebook posts
• 650,000 impressions
• 1,800 interactions
Not bad for a tiny budget. Nice idea from Smoyz.
Advertising Agency: smoyz, Israel
• 50 kits were sent—50 follow-up Facebook posts
• 650,000 impressions
• 1,800 interactions
Not bad for a tiny budget. Nice idea from Smoyz.
Advertising Agency: smoyz, Israel
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