NIKE: Welcome to the #KobeSystem

"Where do you go from the top? You go over the top." Kobe Bryant explains the #KobeSystem: "Success for the Successful is Kobe's winning, results-oriented philosophy on how to adapt to succeed. You're Welcome."

In the latest Nike Basketball TVC for the promotion of Kobe Bryant's new signature shoe, the Nike Zoom Kobe VII., Kobe Bryant speaks before an audience that includes a series of celebrities like billionaire Richard Branson, rapper Kanye West, NFL Hall of Famer Jerry Rice, comedian Aziz Ansari and others (full list below).


The campaign includes a series of videos on youtube.




The very impressive audience includes:


Aziz Ansari, Acclaimed comedian and actor
Richard Branson, Entrepreneur and philanthropist
Landon Donovan, International soccer star
Larry Fitzgerald, All-Pro football player
Jerry Rice, Hall-of-Fame football player
Tony Robbins, Motivational speaker and best-selling author
Paul Rodriguez, Skateboard extraordinaire
Hope Solo, Gold-medal winning soccer player
LeeHom Wang, Award-winning Chinese entertainer
Kanye West, Multi-platinum recording artist
Serena Williams, Grand Slam tennis champion