Monday, 6 February 2012

Chrysler: Clint Eastwood - It's Halftime in America (Super Bowl 2012)

Clint Eastwood narrates a parallelism of the Super Bowl halftime and America's economy halftime, Detroit's and Chrysler's. We hear Eastwood saying: "This country can’t be knocked out with one punch. We get right back up again, and when we do the world is going to hear the roar of our engines. Ya, it’s halftime in America, and our second half is about to begin."

Agency: Wieden+Kennedy, Portland,
Executive creative directors: Mark Fitzloff, Susan Hoffman
Creative directors: Aaron Allen, Micahel Tabtabai, Joe Staples
Copywriters: Kevin Jones, Smith Henderson, Matthew Dickman
Art director: Jimm Lasser.
Filming: David Gordon Green

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