Tuesday, 24 April 2012

Ford: The Parisian Pinball Park

That's the way to park. Bump your car really hard and beat the high score.
To promote Ford's Active Park Assist, Ogilvy Paris set a giant Pinball machine over a free parking space, programmed the bumpers of the front and rear cars and waited for the clumsy Parisian drivers to park their cars. The more they hit the bumpers the highest pinball score they got. Crazy!




Agency: Ogilvy Paris


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