Tuesday 24 April 2012

Old Spice: I Can Do Anything

"Believe in your Smellf" says Wieden + Kennedy Portland and Old Spice "Champion". And you can built muscles, have nice hair, sophisticated friends and drive a sports car made from environmentally friendly materials. You can even broke up with Heather Graham. OK. Déjà vu.

Old Spice continues in the same path. Maybe they just can't escape this. The spot is good but it makes you compare it with the first campaign. What do you think?



Agency: Wieden + Kennedy Portland

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