Ingenious idea. Absynthe Minded, a big band in Belgium but unknown to the rest of Europe wanted to get airplay on abroad stations. So, mortierbrigade agency, created "The Most Exclusive Video Ever". A video that could only be seen if the song got played on the radio due to an audio watermark. And then, they let social media do their miracle. People spammed DJs and radio stations on Twitter to play the song and the whole thing got started. The song was played every hour somewhere in Europe and 212.000 Europeans visited the band's site to watch the video.
Advertising Agency: mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier, Joost Berends, Philippe De Ceuster
Art Director: Tim Arts, Stefan van den Boogaard
Producer: Emilie Kino, Jonathan Wieme
via
Advertising Agency: mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier, Joost Berends, Philippe De Ceuster
Art Director: Tim Arts, Stefan van den Boogaard
Producer: Emilie Kino, Jonathan Wieme
via
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