This is how you engage people. A band playing in a concert at 50m height could only be downloaded if the audience entered the site of an online radio station to download the album’s songs with their mobile phones. With each song downloaded, the band played it and came down 10 meters, until they reached ground level with their fans.
Advertising Agency: Ogilvy & Mather, Colombia
Chief Creative Officer: John Raúl Forero
Head Of Art: Juan Pablo Alvarez
Creative Director: Mauricio Guerrero, Diego Cárdenas, Luis Ramírez, Andrés Lamprea
Copywriter: Mauricio Guerrero, Juan Felipe Ardila
Art Director: Diego Cárdenas, Daniel Mora, Juan José Posada
Production Company: Ogilvy Action
Producer: Nicolás Bravo
Account Manager: Manuel Estrada
Film Director: Felipe Cortés
Postproduction: David Studio
via
Advertising Agency: Ogilvy & Mather, Colombia
Chief Creative Officer: John Raúl Forero
Head Of Art: Juan Pablo Alvarez
Creative Director: Mauricio Guerrero, Diego Cárdenas, Luis Ramírez, Andrés Lamprea
Copywriter: Mauricio Guerrero, Juan Felipe Ardila
Art Director: Diego Cárdenas, Daniel Mora, Juan José Posada
Production Company: Ogilvy Action
Producer: Nicolás Bravo
Account Manager: Manuel Estrada
Film Director: Felipe Cortés
Postproduction: David Studio
via
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