Hellmann's: Recipe Receipt

A different and clever in store promotion from Ogilvy Brazil. They didn't place a discount sticker to push sales. They've found an innovative way to broaden the uses of Hellmann's mayonnaise. They installed a software in 100 super market cash registers which recognised Hellmann's and combined the other products the client bought to print out a custom recipe.



Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Directors: Eduardo Marques, Rubens Filho
Copywriters: Eduardo Marques, Rico Lins, Claudio Lima
Art Directors: Rafael Rizuto, Raphael Lucone, Guilherme Nóbrega
Producers: Juscelino Vieira, Mauricio Granado, Nana Bittencourt
Project Management: Paula Santana
Account Supervisors: Luiza Carvalho, Stefane Rosa
Advertiser's Supervisors: João Campos, Julio Campos, Bianca Shen
Account Director: Daniela Glicenstajn
Production Company: Bossa Nova Films
System Company: Zanthus
Motion Designers: Guilherme Todorov, Tulio Inoe
Sound Production: Jamute