Many die due to texting while driving. Belgian organization Responsible Young Drivers, took a different approach to convince youngsters not to text while driving. They made learners prove that they can text and drive at the same time on a test track. The following video shows what happened.
Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Paul Servaes, Alain Janssens, Tom Berth, Geert De Rocker
Creatives: Tom Berth, Geert De Rocker, Paul Servaes, Sophie Norman, Eric Piette
Online: Nadia Dafir
Production: Poetry in Motion
Directors: Dagmar Duportail, Hans Buyse
Advertising Agency: Publicis, Brussels, Belgium
Creative Directors: Paul Servaes, Alain Janssens, Tom Berth, Geert De Rocker
Creatives: Tom Berth, Geert De Rocker, Paul Servaes, Sophie Norman, Eric Piette
Online: Nadia Dafir
Production: Poetry in Motion
Directors: Dagmar Duportail, Hans Buyse
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