Monday, 28 May 2012

Volkswagen: See Film Differently

We all love some movie quotes. And it is a fact that some of the best quotes where improvised or unscripted. Where did the actors found their inspiration? VW may have an answer. They just launched 3 new spots in the "See Film Differently" campaign. Hannibal Lector’s eerie ‘sucking motion’ in Silence of the Lambs, Robert De Niro’s famous “Are you talking to me?” scene from Taxi Driver, and the line “We’re gonna need a bigger boat” from Jaws. The films will run in 196 independent cinemas across the UK from 25th May and are the latest stage in Volkswagen’s seven-year support of independent cinema.

Advertising agency: DDB UK, London,
Executive creative director: Jeremy Craigen
Creative directors: Matt Lee and Pete Heyes
Copywriter: Steve Hall
Art director: Danny Seager
Account director: Alexandra Wrigley
Filming: Stink, London
Post production: Framestore

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