DNA Project: Cape Town Station Activation

It seems that South Africans are messing up crime scenes and disturbing evidences. The result: Thousands of criminals escape conviction. The DNA Project set out to educate the public never to interfere with a crime scene. They created a 6x8m canvas out of small white stones. Onto this they spray painted the giant mugshot of a criminal. As people walked over the installation the criminal’s identity became more and more unrecognisable.




Credits:
Advertising Agency: FoxP2 Cape Town, South Africa
Executive Creative Director: Justin Gomes
Art Directors: Reijer Van Der Vlugt, Brendan Hoffmann
Copywriters: Justin Osburn, Kenneth Van Reenen
Installation built by: More Design
Video shot and edited by: NiceOneSteve
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