Wednesday, 13 June 2012

OMO washing detergent: Archaeologist, Astronaut, Physicist

The art direction is perfect. The work of world champion sand artist, JooHeng Tan is impressive. He build a series of 18-ton dirt sculptures showing kids' futures. It's always nice to see great work for products that most agencies and clients neglect.

Watch the making of:

Advertising Agency: Lowe, Singapore
Regional Executive Creative Director: Dominic Stallard
Chief Creative Officers: Dominic Stallard, Kirk Gainsford
Copywriter: Natalie Rose
Art Director: Karen Vermeulen
Production company: Shooting Gallery
Account Director: Ranjit Jathanna
Agency Producer: Jasmine Tan
Photographer: Sebastian Siah
Additional Credits: Andrew Ho, JooHeng Tan, Michael Kan, Raymond Goh, Fuse Audio, Emoxis, Ashlynn Sum, Eranga Tennekoon, Irene Gan

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