Wednesday, 27 June 2012

UNIQLO: Dry Mesh Project

Uniqlo hacked Pinterest to showcase their products. The "Uniqlo Dry Mesh Project," managed to cut through ‘scrolling slumber’ with a simultaneous pinning event. They created 100 separate user accounts and dominated Pinterest with their pins. When users scrolled through the page a branded Uniqlo mosaic appeared. Excellent work from Firstborn New York.

Agency: Firstborn New York

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