Thursday, 18 October 2012

Bodyform responds: the truth

This awesome response from Bodyform to a Facebook rant sets new standards on how a brand should react and engage in social media. The story goes like this. A user called Richard Neill wrote on Bodyform's Facebook wall about the advertising myth that surrounds periods. It want viral, with more that 75.000 likes. Bodyform responded with a hilarious video where fictional CEO of Bodyform, Caroline Williams, set things straight.

The rant:

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