Friday, 9 November 2012

MTV Exit: This Song Changed my Life

The MTV Exit Foundation (USAID, AUSAID & Walk Free) and Canadian rock band Simple Plan collaborated with Curious Film’s Ash Boland who directed an integrated film to raise awareness on human trafficking and child exploitation. The lyrics of  "This song changed my life" where crowd-sourced from fans on Twitter. There will be a global release across all MTV platforms in 68 countries and in addition, the project will be screened at grass roots pop-up open-air screenings in villages across Asia.

Agency: 18 Feet & Rising, Sydney
Exec Creative Director: Dejan Rasic
Creative Director: Derrick Kim
Director: Ash Bolland
Producer: Tara Riddell
Executive Producer: Peter Grasse
Production Company: Curious Film
D.O.P. Lachlan Milne
Editor: Peter Crombie
Online: Ash Bolland
Client: MTV Exit Foundation
Campaign Director: Matt Love
Head of Creative & Content: Rebecca Mok

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...