Victoria Bitter Beer: For A Hard Earned Thirst

Victoria Bitter is trying to win back its customers and moves back from VB to Victoria Bitter with the original full flavor and full alcohol strength 4,9%. To celebrate the return they also brought back the tagline "Hard Earned Thirst". The interesting part of the story is that the CEO of Carlton & United Breweries (CUB) wrote a letter of apology to the fans. The 3 spots set things straight.

Credits:
Agency: Clemenger BBDO Melbourne
Creative Chairman: James McGrath         
Executive Creative Director: Ant Keogh  
Creative Directors: Jim Ingram and Ben Couzens 
Art Director: Ben Couzens           
Copywriter: Jim Ingram
Agency Producer - TV: Sevda Cemo         
Agency Producer - Print: Ben Nash
Strategic Planner: Mike Derepas
Account Management Team:
Paul McMillan - Managing Partner           
Simon Lamplough - Client Services Director          
John Meagher - Account Director             
Georgia Field - Account Manager             
Director: Mark Molloy   
DOP/Cinematographer: Jeremy Rouse - Main Unit, Ryley Brown - 2nd Unit            
Producer: Alice Grant    
Production Company:      Exit Films
Editor: Rohan Zerna       
Flame Artist: Eugene Richards
Post Production Company: The Butchery/ The Refinery    
Sound Designer/Engineer: Paul Le Couteur
Sound House: Flagstaff Studios