Tuesday, 4 December 2012

Sealy: Tester

Nice work from a new agency called Arcana Academy. The spot is for their first client Sealy mattresses. In “Tester,” the camera zooms in on an actual, rump-shaped mattress tester as plunges down into a bed as coquettish French music extolling the product features plays on the soundtrack.

Tester from Arcana Academy on Vimeo.

Agency: Arcana Academy
Creative Director/Writer: Shane Hutton
Creative Director/Art Director: Lee Walters
Agency Producer: Timmi Goldstein
 Blind/Greg Gunn
Production Company:
Executive Producer:
 David Kleinman
Post Producer:
 S. Tobin Kirk
 Justine Gerenstein
 Beacon Street Studios

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