Volkswagen Polo: Polowers case

With the hashtag #Polowers and a Twitter competition for the young VW Polo followers, the VW Polo managed to be the first topic of conversation on Twitter for a day. DDB's campaign generated more than 150,000 tweets 8 hours after launching, at a rate of 5 tweets per second. Great work.



Credits:
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creatives: Pucho Alepuz, Lili Domínguez, Andrés Susín, Marta Monsarro, Jordi González, Jana Hernández, Iratxe Cabodevilla
Technical Director: Emilio González
Interactive Director: Pablo Sánchez
Business Director: Gorka Lozano
Account Director: Javier Villalba
Digital Account Director: Thais Ruiz de Alda
Account Executive: Laura del Rio
Planning Director: Samanta Júdez
Agency Producer: Vicky Moñino
Digital Producer: Jordi Fernández