Friday 1 February 2013

Impulse augmented reality

Impulse in Argentina with the help of 5SEIS gave the chance to hundreds of girls to interact with virtual characters in real time and take pictures and videos of their experience. The experience lived through a LED screen over 4 meters. Those who participated received gifts, flowers and balloons of all sizes and colors. 5SEIS set up this interactive installation based on augmented reality in the Alto Palermo Shopping centre in Buenos Aires.




Credits:
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Pablo Saquero, Gabriel Aufgang
Producer: Corina Iannone, Ariel Serra
Additional credits: Altheim
For the advertiser: Lea Abud, Agustina Garcia.
Published: October, 2012

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