Monday, 8 April 2013

Samsung Smart TV: King of TV

This breath-taking spot is like a blockbuster movie. It is one of the two spots of Samsung's new global campaign for its new Smart TV, with Smart Recommendation and advanced voice and gesture control.

Advertising agency: CHI & Partners, London
Spot: "King of TV City"
Executive Creative Director: Jonathan Burley
Art Director: Alexei Berwitz
Copywriter: Rob Webster
Planners: Anthony Cox, Oli Egan
Agency Producer: Alex Nicholson
Account Handlers: Christian Hinchcliffe, Ana Saffer
Media Agency: Starcom
Media Planner: Erica Chen
Director: Adam Berg
Production Company: Stink
Production Company Executive Producer: Blake Powell
Production Company Producer: Ben Croker
Production Company Manager: Christabelle Stone
Director of Photography: Mattias Montero
Visual Effects: MPC
Visual Effects Producer: Chris Allen
Visual Effects Supervisor: Franck Lambertz
Grade: Mark Gethin
Audio Postproduction: Jungle Studios
Editor: Paul Hardcastle (Trim)

1 comment:

  1. This is one of the best examples of advertising through expectations I've seen. Think about it, they're advertising their super HD, super loud, super crisp TV which is going to be used for all the latest high octane movies. So what they show you is an incredible preview of what you an have every day in your living room. Advertising Loose Women and Jeremy Kyle wouldn't have quite the same effect. This is something that a small advertising agency just can't compete with and it's looking like spelling the death of a lot of startups that don't have the industry connections to make the most of their small budgets.


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