TBWA\Hunt\Lascaris: We Sent Their Briefs Back

Clients briefs tranformed into art in this nice self promo idea from TBWA\Hunt\Lascaris in Johannesburg. In order to promote their design department they took the actual ATL briefs and used them as a canvas. They conceptualized various designs that captured the essence of the brands, then brought them to life using only the cardboard job bags and the briefs that were attached to them. They created intricate pieces of paper art, transforming their client's briefs into multi-dimensional design pieces and sent them to their clients. Results: new design work rose by 450% within the first 6 weeks.

Adveertising Agency: TBWA\Hunt\Lascaris