Nike Presents: Just Do It - Possibilities

This is top-notch advertising. "Just Do It" turned 25 years old in July and Nike celebrates it with an awesome spot urging you to push your limits. The cinematography is fast-paced, the spot flows from one sport scenario to another perfectly, the voice over of Bradley Cooper is fresh and passionate. The film features LeBron James, Serena Williams, Gerard Pique, Andre Ward and actor Chris Pine.

"We're all capable of a little more -- a little faster, a little higher, a little stronger, a little more. And when we look at all of the little things we've done, we'll see the big things we're doing."

Credits:
Advertising agency: Wieden + Kennedy
Filming director: Nicolai Fuglsig via MJZ
Director of photography: Greig Fraser
Visual effects: A52
Sound design: Barking Owl
Mixing: Lime Studios
Music: “Future Starts Slow” by The Kills.