Thursday, 3 October 2013

Vitamilk: Dead batteries charging smartphones

1500 used batteries have still enough energy to charge 140 smartphones. Vitamilk, the leading soymilk brand in Thailand with the help of BBDO and Proximity Thailand made a smartphone recharging station using dead batteries to point out the belief of Vitamilk that there is always power within us to recharge. The station was placed in a shopping mall for two months and helped gather thousands of dead batteries and give back 3,328 hours of talk time.


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