1500 used batteries have still enough energy to charge 140 smartphones. Vitamilk, the leading soymilk brand in Thailand with the help of BBDO and Proximity Thailand made a smartphone recharging station using dead batteries to point out the belief of Vitamilk that there is always power within us to recharge. The station was placed in a shopping mall for two months and helped gather thousands of dead batteries and give back 3,328 hours of talk time.
Credits
Agency: BBDO PROXIMITY THAILAND
Credits
Agency: BBDO PROXIMITY THAILAND
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